China Ceramics Network News "Texture" It is not only Jin Yitao’s yearning for products and space, but also his unremitting pursuit of art and beauty in life. Jinyitao has always been actively promoting the popularization and development of quality life and is committed to bringing a quality lifestyle into thousands of households. On April 18, 2019, the second Quality Life Festival and Art Journey Launch Ceremony of Jinyitao was held in the headquarters smart new city. Continuing Jinyitao's consistent theme of "Quality Life", Jinyitao will invite celebrities from different fields such as political guests, art festivals, design circles, media circles, and ceramic industries to visit the Jinyitao Foshan Smart New City headquarters. Share rich and diverse wonderful life experiences with on-site guests and thousands of quality life home owners.
▲金义Hou Bo, deputy general manager of Tao Group and general manager of the Empowerment Center, delivered a speech
At the meeting, Deputy General Manager and Empowerment Officer of Jinyitao Group Hou Bo, general manager of the center, delivered a keynote speech and shared his in-depth insights and foresight into consumption upgrades and life experience. He emphasized that Jin Yitao 1Over the past five years, we have always adhered to the manufacturing field. With our persistent creation concepts and solid manufacturing capabilities, we have not only become synonymous with high-quality ceramic tiles, but also represent the top design, material selection and technology in the manufacturing industry. Nowadays, most of the main consumers are the new generation who grew up in the era of reform and opening up. They have their own unique views and insights on life attitudes and hobbies. With the help of the Internet and big data, Jin Yitao drives product updates based on customer needs; it places more emphasis on living experience, opening up living and work spaces, always respects the characteristics of the product itself and consumer usage scenarios, and tailors products to suit the needs. Therefore, Jin Yitao hopes to pass the Quality Life Festival Continuously advocate a quality lifestyle and integrate the essence of culture, art and life, so that consumers can feel the satisfaction of life in their home life and promote the development of high-quality life.
▲Past one In 2017, the network accumulation data of Jinyitao Quality Life Festival was huge, and it has become a new brand endorsement for Jinyitao
As early as the first Quality Life Festival, Jin Yitao will The reason why he established the Quality Life Festival is very thorough: In recent years, as emerging consumer groups have become the main force of social consumption, China’s consumption pattern has transformed from meeting basic needs to a huge demand for quality consumption. The iterative upgrade of consumption in azimuth has taken shape. Jinyitao achieves differentiated development through adjustment, transformation and upgrading, and will win more development opportunities in the future industry consolidation and reshuffle. The Jinyitao Quality Life Festival is oriented to users’ needs for quality life, and uses many media platforms to jointly produce content online, allowing consumers to have a new experience of quality life, showing the personality charm of the Jinyitao brand, and in life Different aspects show the personality vitality of quality life. Through market and landing promotion activitiesDong Dong and others continue to build momentum offline, so that the headquarters and terminal stores can be promoted simultaneously to realize the true implementation of the Quality Life Festival. In order to convey quality life, this year is the second time that Jinyitao has held the Quality Life Festival. Jinyitao's brand IP connotation is condensing new brand value through continuous accumulation.
▲Chinese Architecture Dr. Yin Hong, deputy secretary-general of the Sanitary Ceramics Association and secretary-general of the Foshan Ceramics Association, delivered a speech
Dr. Yin shared that combining the data from 2016 to 2018 shows that , the trend of consumption is obviously moving towards high-end. At the same time, the mainstream consumer groups born in the 1980s and 1990s place more emphasis on living experience and opening up living and working spaces. This is all a new adjustment made by the new generation in the face of changes in the times and environment. On the one hand, the post-90s generation generally faces the dilemma of renting or buying a house, but no matter what, the living experience is always the focus of their consideration.
Chinese families have put forward higher requirements for human settlements. Human settlement experience is not only related to the space environment, but also involves lifestyle. Quality life is Jin Yitao's new business model to respond to the new trend of consumption upgrading and adapt to the market environment. Taking this opportunity, we also hope that the industry can continue to pioneer and innovate, get closer to consumers, and allow the construction and ceramics industry to continue to develop.
▲NetEase Home Ms. Zheng Zhe, Editor-in-Chief of the News Center, delivered a speech
NetEase Real Estate Home has a big IP called "Life Quality Home Building" ", this quality is the quality of texture. Whether it is texture or quality manufacturing, they all echo the same theme, that is, people's yearning and demand for a better life. Therefore, whether it is the media or enterprises, everyone is creating more for users. We strive for a better life, pay tribute to quality with quality, and pay tribute to craftsmanship with craftsmanship. Because of the common culture and genes, NetEase and Jin Yitao have joined hands today. Thanks to Jin Yitao for providing such an opportunity to NetEase, thanks to Jin Yitao for trusting and supporting NetEase, and thanks to this great era for creating the opportunity for us to join hands with an excellent brand like Jin Yitao and serve hundreds of millions of users. .
On the occasion of the Quality Life Festival, Jin Yitao’s “Texture Salon” "Theme activitiesGuests from different fields were invited to chat together, presenting a spiritual feast focusing on quality lifestyle.
At the first Quality Life Festival in 2018, the guests discussed What is quality life and what elements does quality life require? The second Quality Life Festival further broadened everyone's understanding and recognition of quality life and explored the rich connotation of quality life. This time, through the experience sharing of artists and entrepreneurs from different social and cultural backgrounds, the guests present came up with new ideas and gained different inspirations.
▲Beijing famous Public artist Zhang Bin spoke out for the Quality Life Festival and gave us a lecture on Western art history in simple terms!
At the meeting site, Zhang Bin shared that when it comes to texture, he I mentioned two words about art, one is profound and the other is long-term. Whether it is a country, a city, a community, a family, or even a person, there must be different levels and there must be such a space for yourself to exist in it, but you must not let yourself stop. You have to go forward according to the axis of time and go as far as you can. This is a public artist's interpretation of texture.
▲金义Tao starts his art journey and the launching ceremony of the Good Designer Grand Prix
In 2019, Jin Yitao hopes to have more in-depth interactions with designers , in order to let designers across the country know about Jin Yitao's 2019 designer activity projects, on the day of the event, the Art Journey and the Designer Grand Prix were launched at the same time.
In 2019, Jinyitao launched a number of new products for market terminals , from sunshine healthy bricks to all-ceramic customization, from super large slabs to new green energy materials, it meets the comprehensive needs of customers with a rich product lineup. While providing high-quality products, adhering to the brand concept of "creating life with quality", Jinyitao is based on the continuous improvement of customer service and continuously delivers its brand proposition and quality insistence. In 2019, Jin Yitao proposed the principle of "rapid response" to bring customers a better and new experience through a new operation and management model. From focusing on ceramic tile research and development to focusing on consumers, from business first to customer-centered, from traditional decoration service providers to focusing on consumer lifeThe transformation of service providers into living experience makes consumers’ lives easier and more worry-free. In the future, Jinyitao will actively promote customer service upgrades, strive to open up online and offline contact points, continue to gain in-depth insights into consumer needs, strive to continuously launch products and services that meet and exceed customer needs, and create a more quality lifestyle for consumers. .
