China Ceramics Network News In the new era of domestic products, how to strengthen and lead Chinese brands?
On the occasion of China Brand Day in 2019, under the guidance of China Brand Building Promotion Association, Economic Daily, and China Council for the Promotion of International Trade, China Brand Magazine, China Economic The 3rd China Brand Development Forum hosted by the Internet and China Trade News was held on the afternoon of May 6 at the Quintiles Hotel in Beijing.
This forum, with the theme of "Chinese Brands Are Around You", focuses on how to cultivate and build well-known brands that match the status of the world's second largest economy and help Promote high-quality development.
As the only representative of the sanitary ware industry, Hengjie attended the event and delivered speeches with industry giants such as CRRC, Yangtze River Pharmaceutical Group, BAIC, Xiaomi Group, and Suning.com Keynote speech, jointly explore the brand development path in the new era of domestic products, and lead China's intelligent manufacturing from big to strong.
Authoritative platform helps China’s leading brands
Ge Zhirong, deputy director of the State Administration for Market Regulation, Shi Jun, deputy director of the Economic Committee of the 12th National Committee of the Chinese People's Political Consultative Conference, former counselor of the State Council and member of the Strategic Advisory Committee for the Construction of a National Manufacturing Power Zhang Gang, deputy editor-in-chief of Economic Daily Zhang Shuhong, deputy secretary-general of China Brand Building Promotion Association Lu Lili and other leaders delivered speeches respectively. Leaders and experts attending the meeting said that the emerging Chinese brands are like shining "China business cards", injecting new vitality into the world's industrial landscape, indicating that the era of Chinese brands has arrived. At the same time, leaders encouraged leading Chinese brands to make persistent efforts in the new consumption situation, continue to innovate, serve consumers well, and show the world the strength of China's intelligent manufacturing.
From left to right are Ge Zhirong, deputy director of the State Administration for Market Regulation, Zhang Shuhong, deputy editor-in-chief of the Economic Daily, and Shi, deputy director of the Economic Committee of the 12th National Committee of the Chinese People's Political Consultative Conference Lu Lili, deputy secretary-general of the China Brand Building Promotion Association, Zhang Gang, former counselor of the State Council and member of the Strategic Advisory Committee for the Construction of a National Manufacturing Power
Take advantage of the national trend and welcome the spring of Chinese brands
On the occasion of China Brand Day in 2018, Hengjie was invited to participate in the International Brand Forum to tell the story of Chinese brands and speak out for Chinese brands. Ruan Weihua, senior vice president of marketing of Hengjie Sanitary Ware Group, was invited to participate in the 3rd China Brand Development Forum in 2019 and delivered a keynote speech to speak out for China's intelligent manufacturing and new domestic products.
In Hengjie's view, with the guidance of the "three transformations", the promotion of governments at all levels and authoritative institutions, and the continuous efforts of manufacturing colleagues themselves, Chinese brands Spring is coming.
Although we have to face some current uncertainties in the international situation and the domestic market, in a unique environment like China, we focus on quality and are backed by innovative technology. To achieve high-quality development, Chinese brands must be able to seize opportunities and show their style.
The achievements of Hengjie and other Chinese brands were highly recognized by the guests. The "New Domestic Product Intelligent Manufacturing Plan" in which Hengjie participated as the only representative of the sanitary ware industry impressed the guests. They are more confident in the prospects of domestic products. This plan not only unites many high-quality IPs such as People's Daily, Tencent Home Furnishing, Wu Xiaobo Channel, Forbidden City Palace Culture, etc., but also comprehensively explores the potential of new domestic products for home furnishings.The comprehensive strength allows more Chinese people to see the design, technology and craftsmanship embodied in new domestic products for home furnishings. For example, products such as the Hengjie Q9 smart toilet, true eaves bathroom cabinets and other products, which are the benchmark for smart bathrooms, have absorbed the beauty of classical orientalism and become smart and elegant, with elegant eaves and high quality, and can be called "one of the most popular products". .
Persevere in quality and win the Chinese market with innovation and experience
As a leader, Hengjie received great attention from the media at the forum, and Vice President Ruan Weihua also enthusiastically shared Hengjie’s views and experience.
In the Chinese sanitary ware market, which is dominated by large industries and small businesses, no absolute leader has yet emerged, regardless of independent or foreign brands. In the future, as independent brands gain insight into the experience of using Chinese products and make continuous progress in quality and technology, combined with the trend of smart bathrooms, it is worth looking forward to the overtaking of independent brands in corners. Hengjie Q9 intelligent all-in-one machine is a good one For example, with its three major features of convenience, comfort and safety, it has won high recognition from the market and the love of consumers.
Vice President Ruan Weihua sent a message to colleagues that when Chinese brands look to the world, they must first do a good job in the Chinese market:
Adhere to the most basic and important footing of product quality and service;
Continuous innovation and mastering core technologies are the keys for Chinese brands to win market dominance;
Advocate environmental protection, adhere to green production and green management, and follow the path of sustainable development.
No.Although the third China Brand Development Forum has come to a successful conclusion, Chinese brands and Chinese intelligent manufacturing are still on the way forward. Hengjie will continue to focus on quality, continuous innovation, and advocate environmental protection, and is committed to improving consumers' quality of life through products and services, and setting a new benchmark for Chinese brands and China's intelligent manufacturing value.
(This article is provided by the enterprise)
