Recently, since the publication of two articles, "An ICC ceramic tile agent burst into tears" and "Notice to all ICC agents", they have attracted widespread attention in the ceramic industry.
Event review:
On January 1, 2018, after inspecting the market and the long-term sales of ICC tiles, Liang Moumou, a former Tangshan dealer, signed the "2018 Regional Dealer Contract" with ICC Tiles and became a dealer in Tangshan, Hebei.
In January 2019, both parties signed the "2019 Regional Dealer Contract" on a voluntary basis and will continue to act as agents for the sales of ICC tiles in the Tangshan area.
On April 28, 2019, Liang Moumou, the original Tangshan dealer of ICC, gave up the operating rights of the ICC brand in Tangshan, applied in writing to ICC to terminate the contract in advance, and also applied for the return of the deposit of 50,000 yuan.
On June 4, 2019, Liang Moumou sent a document "An ICC ceramic tile agent burst into tears and blew himself up" to ICC staff. At the same time, on the same day, Liang Moumou posted 10 pictures in a WeChat group called "ICC Elite Group" claiming that there was a problem with the goodwill of ICC ceramic tiles. On June 7, Liang Moumou continued to post 5 pictures in his circle of friends saying that the ICC ceramic tile brand was not good. On June 8, Liang Moumou’s wife uploaded the “Notice to All ICC Ceramic Tile Agents” in a group called “ICC Design Exchange Group”. According to the reporter’s understanding, before June 14, Liang Moumou used Douyin, Moments, WeChat groups and other platforms to spread relevant information about the problematic reputation of the ICC brand.
Part of Liang Moumou’s “trouble” story
Details of the media communication meeting on the infringement of reputation rights
It is reported that after long-term communication and coordination failed, after careful consideration, ICC Ceramics held a media communication meeting in the headquarters exhibition hall of Foshan China Ceramics Headquarters Base on the morning of July 8. At the communication meeting, ICC Ceramics expressed its firm opposition to the recent actions of Liang Moumou, the former Tangshan dealer, who spread bad remarks about ICC and seriously infringed on the reputation of the ICC brand, and made a public and solemn statement. In addition, ICC Tile also shared with media friends the company’s stable development in the first half of this year.
Media communication meeting site
Mr. Geng Haibo, spokesperson of ICC Ceramics and Assistant to the General Manager, Ms. Wu Kaiyi, Marketing Manager of ICC Ceramics, and Ms. Xiong Hong, Director of Legal Affairs Department and Office Director of Jinyitao, the legal advisory team, relevant ICC leaders, and guests from mainstream media in the building ceramics industry attended this communication meeting.
Attendants of the media communication meeting
Geng Haibo informed the major media of the entire process of brand reputation infringement at the meeting, and solemnly read out the "ICC Ceramics Statement on a Distributor's Defamatory Brand Remarks" to express ICC's position. At the same time, ICC has reported the case to the public security organs and filed a lawsuit with the judicial organs. The People's Court of Chancheng District, Foshan City accepted the case on June 20 and issued a "Notice of Case Acceptance" (Guangdong 0604 Minchu No. 16235). (See pictures at the end of the article for details)
Geng Haibo said that the ICC board of directors, the company's senior management and the operation team attach great importance to this matter. ICC expresses sympathy for the dealer's business failure, deeply regrets the dealer's excessive remarks and actions that continue to slander the brand, and is firmly determined to be opposed to. Under this situation, ICC is still looking for solutions that comply with laws, regulations and company rules and regulations.
The development of Mr. Geng Haibo, spokesperson and assistant general manager of ICC Ceramics
ICC believes that every dealer is an important partner of the brand. ICC hopes that they can all become successful operators in the local market. In the future, it will continue to optimize the company’s dealer operation system and continue to provide every dealer with Provide better support and services, and continue to provide the best products and designs to dealers and consumers across the country with the concepts of internationalization, differentiation and innovation. ICC promised to the media guests that with everyone’s supervision and support, it will continue to stay true to its original aspirations and move forward firmly.
Media guests visited the ICC headquarters exhibition hall
Introduction to the stable development of the brand in the first half of the year
At the end of the communication meeting, ICC played a short video on the spot, reporting and sharing the stable development and outstanding results of the first half of the year with media guests in a video format, and invited media guests to visit the ICC headquarters exhibition hall. Media guests saw ICC's latest products and space, and further understood how these standards are implemented in terminals and what full services and support ICC provides dealers while implementing standards.
Finally, ICC calls on ceramic tile manufacturers and brand headquarters in the industry to serve dealers. There is a long way to go. Cooperation between manufacturers is an eternal melody. We must constantly explore and effectively improve the model of manufacturer cooperation, maintain legal market order, and work together to create harmony. , mutual trust and win-win industry ecological environment.
Media photo
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