Xi'an is an early city in building large building materials stores. Local ceramic brand dealers are also relatively strong. There are 200 to 300 large and small ceramic brands. In the past, it was difficult to rank all ceramic brands in the local market based on sales volume. It is possible to rank the top ten, but today's market is difficult. It is not easy to rank the top five of all existing ceramic brands in the local market. Whether it is the local TOP10 or TOP5, the Eagle Ceramics brand must be in the list.
To be able to gain a firm foothold and be among the best in such a highly competitive market must have a reputation of direct influence in the local area. People in the local ceramics industry describe it this way:Eagle Ceramics is a legendary brand. , because Zhang Maolin is a legendary figure. Who is Zhang Maolin? ——Operator of Xi'an Eagle Ceramics, one of the benchmark dealers of Eagle Ceramics, and has been a dealer of Eagle Ceramics for 20 years.
The legend of Zhang Maolin lies in his bravery and love for innovation, which has attracted the following of ceramic dealers and even enterprises across the country; the legend of Zhang Maolin lies in his unyielding loyalty. On the road of local operation of the Eagle Ceramics brand, even if In the face of many temptations, he still insisted on following the headquarters of Eagle Ceramics, making great contributions to the local development of the brand. When you hear stories about him, it’s like hearing about a legendary figure that was created, but the story is not fictional, it’s just the fact.
Xi'an Eagle Ceramics Dealer Zhang Maolin
Glorious Story 1:
The building builds momentum and rides on the momentum
In May 2001, Xi’an Eagle Ceramics brand deservedlyIt has become a monthly keyword for Eagle Ceramics and even the entire ceramic industrybecause May 31st is the day when the 3,000-square-meter exhibition hall of Xi'an Eagle Ceramics was inaugurated. It is the first ceramic exhibition hall in the entire ceramic industry to expand the model room. . To this day, Zhang Maolin still remembers that even the CCTV "Going to the West" column team arrived in Xi'an to interview Eagle Ceramics. The ceramics exhibition hall caused a sensation inside and outside the industry, which undoubtedly established the position of Eagle Ceramics in Xi'an. From then on, Eagle Ceramics became Become one of the leading brands in Xi'an market.
The proud memories allowed Zhang Maolin to "walk" through the process of representing Xi'an Yingpai Ceramics in these years: "In 1999, Yingpai Enterprise was restructured, and the original branch system was changed to a dealer system. . By 2000, I immediately took over the distribution channel of Eagle Ceramics in Shaanxi. At that time, this 3-story building pioneered the concept of model rooms in the industry. Even the exhibition halls of Foshan ceramic companies did not do this, so we got Naturally, there was a lot of attention. In 2002, I started to operate as a company, and many manufacturers approached me for cooperation. At that time, they also tried to operate multiple brands, but later they all were cut off. From 2015, only Eagle Ceramics was retained. This approach It is conducive to team management, and Eagle Ceramics itself has brand benefits, which is more conducive to us focusing on focusing on effective markets.
Zhang Maolin has a burly and majestic appearance, but he is slightly gentle when talking about operating local brands. He sighed: "I didn't expect that the cooperation with Eagle Ceramics would last as long as twenty years.The market is in With development, the industry is changing, but what remains unchanged is the solid quality foundation of Eagle Ceramics products. It develops new products quickly and with good quality. The brand will focus on early planning, product design, product construction, product promotion, and post-service services. Considering, it can meet the needs of many customers. It is Eagle Ceramics that has adhered to the all-round development strategy of product production, research and development, and domestic and foreign marketing for many years, so that the brand has been getting better and better among peer companies. The more stable it is. It is this kind of persistence that has won us long-term cooperation.”
Xi'an Eagle Ceramics Exhibition Hall
Glorious Story 2:< /p>
Proactively create changes, meet challenges and promote leaps
Like Eagle Ceramics’ innovation and contribution to the ceramic industry, Zhang Maolin has also made a lot of contributions to the Xi’an market. In 2018, Zhang Maolin collaborated with more than a dozen home furnishing brands and 60 first-tier brands to launch the Xi'an Elite Alliance. In 2019, through alliance promotion activities, 60 brands signed more than 16,000 orders in just 2 days, making new explorations for the industry's collective development.
In the face of today's diversified new marketing landscape and fierce competition,Zhang Maolin continued to take the initiative in marketing innovation in 2019, making more active and effective attempts and advancements in brand operation and promotion, achieving breadth Three-dimensional propagation modecombined with depth. "How scary will the ceramic building materials market be next year?" Zhang Maolin expressed: "This year the proportion of finely decorated houses in Xi'an will reach 60%, and next year it is estimated to reach 90%, so we have to go to high-end channels, such as villas or second-hand houses." Of course, second-hand houses He started working on the real estate market two or three years ago. "If you didn't do this, I'm afraid it would be difficult to find your share in the local market."
In addition, Zhang Maolin repeatedly emphasized the importance of service. He said: "Ceramics are not easy to make, and services must be strengthened." For example, for the sales service of large slabs, we must not only provide consumers with full-case design services throughout the entire process of materials, design, and construction, but also through cross-border cooperation and service innovation , to assist the application of large board flooring. The delivery service is basically borne by consumers. For delivery here, you can directly ask porters to carry large boards and take the non-elevator stairs upstairs. The handling fee is 30 yuan for one floor and 600 yuan for floors up to 20 floors. The cost of transporting it from the warehouse to the downstairs of the customer's home is basically 200 to 300 yuan. You should know that local consumers in Xi'an are quite keen on market trends. Currently, customers generally choose full-body marble tiles and large slabs, while not many customers choose polished tiles and porcelain tiles. The size of large slabs is 900×1800㎜ ,1200×2400㎜. Regarding the grasp of the future market, he mentioned: Next, we will not open large stores, nor will we focus on multi-store operations. Instead, we will take a multi-channel route and invest costs in channel development and maintenance.
……
There are countless strategies to deal with the market. Zhang Maolin stepped forward and led his peers to unite for development, winning respect for Eagle Ceramics in Xi'an, and also demonstrated its fighting strength and unstoppable development trend that surpassed the others.
Xi'an Eagle Ceramics Team
Glory Story Three:
Foreward waves push back waves to build a team to tackle difficulties
“There is no perfect individual, only a perfect team”. Zhang Maolin attaches great importance to management and building an excellent team.
In an interview with industry media in 2009, he stated: People are the root of all problems. How to build an iron army? First of all, the criterion for selecting people is to put morality first. No matter how talented a person is, but his conduct is not good, he cannot be used by the company. But if a person has good conduct, he will cherish every opportunity and become a talented person in the future. The concept of talent advocated by our company has always been that loyalty is more important than talent. There is not too much emphasis on academic qualifications when recruiting employees. As long as they are motivated, they may be given a chance to develop. Secondly, employing people should also be suspicious. The purpose of being suspicious is to make better employment. Authorization does not mean complete delegation of power, but the establishment of necessary supervision mechanisms. Without control, "buddy loyalty" will appear and unfairness will occur, which will eventually lead to the loss of cadres and employees. Again, educate people. The company provides employees with a platform to display their personal abilities. Most of the company's middle-level cadres are promoted from within the staff, and many positions have deputy positions to provide employees withProvide an opportunity to be a manager. On the one hand, it will serve as a reserve for cadres. On the other hand, it will allow employees to work in the company and feel that there is hope for promotion.
The talents it cultivates are everywhere, such as Ma Ling, general manager of Xi'an Eagle Ceramics, who has followed Zhang Maolin for many years, and Xi'an Eagle Ceramics' employees who won honors in the "China Good Ceramics" competition sponsored by Eagle Ceramics Wen Ruili, a shopping guide at a ceramics store, remembers the company’s team training the most. She said: When the company organized expansion training, she was shocked and moved by the spirit of unity and never giving up or abandoning the entire team. She is very grateful to the general manager and team for giving her the platform and confidence to grow rapidly. "The more you love your job, the greater your success will be."
……
There are not many stories retold by Tao Jun, but the stories of Ersan Glorious all record Zhang Maolin's leapfrog development in the turbulent wave of market economy.
Finally, he still summarized with his thoughts on how to move forward with Eagle Ceramics in the future, “The market will become more and more difficult, and there will still be a pit next year, but we must find a way out of the difficulties. Opportunities. I will continue to stand with Eagle Ceramics through thick and thin, and let us use more passion, sweat and wisdom to work hard to make Eagle Ceramics a world brand and industry benchmark. Work hard for a better future. " Zhang Maolin mentioned that the word most closely related to Eagle Ceramics is "we are in the same boat through thick and thin." Tao Jun believes that they will be able to move forward hand in hand.
