2020 is a year of transformation of my country's economic structure. The large home furnishing industry has entered the stock or even reduction market from incremental growth. This change has made ceramic companies realize that operating private domain traffic well is the key to development breakthrough, so they have started Online live broadcasts on related topics such as "100 million yuan subsidy" and "robbery of factories". Some companies go out of their way to price policies, while others play tricks on hard-core product testing...
On the evening of May 2nd, Qianghui Seiko Ceramics held a May 1st live broadcast promotion. During the May 1st Labor Day holiday, through the private domain traffic fission + live broadcast blasting innovative model, it distributed huge brick purchase benefits to the majority of workers, and finally ended up with 220,000+ people watched, 3,325 orders were placed in the live broadcast room, and the total orders were 6,673 orders. It ended successfully.
In the editor’s opinion, Qiang Hui’s event has four major highlights:
1. Fission propagation, energy storage blasting
The live broadcast night was full of explosions. The key lies in the accumulation of water during the fission period. Since its launch on April 20, it has taken about 13 days to develop and fission, during which the superiority of private domain traffic can best be demonstrated. Qianghui people actively create online communities and develop event ambassadors, and go all out to leverage the existing market and lay a good foundation for live broadcast conversion.
(Factories and stores hold morning and evening meetings every day to clarify tasks, sum up experience, and make continuous progress)
(widely spread fission promotion)
(ultimately leading to effective transfer orders in each store)
2. Factory trading, huge profits
The live broadcast was set up at the Foshan headquarters of Qianghui. The factory took the lead in planning and guided dealers across the country to participate in linkage and water storage fission. The most exciting thing that night was undoubtedly the president's "price arrival". The chairman of the company put the lowest prices of the five popular models participating in the event into a top-secret envelope. The host and deputy general manager of brand sales Lin Qiang opened the envelope on the spot and revealed the price. The final word was the low price promise.Price guaranteed throughout the year. The atmosphere in the live broadcast room was enthusiastic. In response to the call of fans in the live broadcast room, Mr. Lin also added two new products to participate in the event.
3. Fancy gameplay, endless Easter eggs
Not only are there preferential prices, but there are also various welfare Easter eggs taking turns to be played, no urine spots in the live broadcast room during the whole process, multiple rounds of large red envelopes to express gratitude, and lucky draws for famous brand and home appliances with non-stop lucky draws, all arranged! There are also multiple rounds of "1 Yuan Flash Sale Juicer" sessions, which test hand speed + internet speed + luck + skills... It's exciting and exciting, and you'll have a blast in the live broadcast room!
4. Surprised by the benefits and respected by the quality
Good price can make consumers excited, but good quality can make them take action. The quality of Qianghui Seiko is not fake, just put it on the car! What are you doing in the car? The Toyota Land Cruiser, known as the "Land Cruiser", weighed 2.6 tons and directly crushed it on the ceramic tiles. The Qianghui ceramic tiles were not damaged! Feeling that it was not exciting enough, the old driver started driving again after a disagreement, cramming 5 people into the car, with a total weight of more than 3 tons. The thick bricks were slowly burned at high temperature to produce exquisite quality. Qianghui ceramic tiles finally withstood the severe test of a weight of 3 tons. Complete the ultimate challenge of tiles.
(The first 2.6 tons challenge is easily completed)
(Upgrade challenge 2.6 tons + 5 adults, of course no problem)
Although the editor entered Qianghui's live broadcast room with the mentality of watching the excitement at first, looking back on Qianghui's 32-year development history, this time driving to crush ceramic tiles is by no means sensational. Qianghui has always adhered to the quality of precision workmanship and made bricks with ingenuity. The original intention remains unchanged. This time, the hard-core performance of ceramic tiles is demonstrated through simple and crude testing methods, so that consumers can have fun buying in the live broadcast room while ensuring that consumers can feel at ease, safe, worry-free and comfortable when using bricks. I believe that the success of this event The successful holding paved the way for Qianghui Brand to launch a strong attack in the second half of the year, and also gave it a new opportunity to attract investment this year.
（Enterprise feed）
