At 7 pm on May 20, 2020, Hongtao Ceramics’ second national live broadcast event "Healthy Formaldehyde-Free Month·Very 520" started on time, setting off a "fandom" between the brand and consumers in the live broadcast room "A huge carnival. The anchors who brought the goods gave their full support, which instantly ignited the popularity of the live broadcast room. Frequent live broadcast communication has brought the live broadcast room to the peak of popularity, and customers across the country can comfortably experience the perfect combination of brand promotion and live broadcast interaction.
In 2020, when “everything can be broadcast”, Hongtao Ceramics used the innovative model of private domain traffic fission + live broadcast blasting to issue a huge 520 brick-buying benefit to consumers across the country. In the end, 130,000+ people watched it, and the live broadcast room ordered 1,786 The single result ended successfully.
This 520 Confession Day live broadcast special event was organized by Hongtao Ceramics Headquarters, with the theme of "Healthy Formaldehyde-Free Month · Extraordinary 520", aiming to empower terminals, help stores live broadcast sales, innovate store marketing models, Expand terminal marketing to enhance store competitiveness. At 19:00 on the evening of the event, Hongtao Ceramics started broadcasting on the Tmall live streaming platform on time, creating a live broadcast feast of both quality and benefit for consumers.
At the beginning of the live broadcast, under the leadership of the anchor, consumers visited the exhibition hall of Hongtao Ceramics Headquarters online to appreciate the design of the "Ingenuity Fashion Brand" exhibition hall, intuitively felt the design of Hongtao Ceramics, and intuitively felt the effects of Hongtao Ceramics tile products and their spatial application , then, in addition to planting Hongtao Ceramics, the anchor also brought exclusive live broadcast benefits to consumers. This "Healthy Formaldehyde-Free Month·Very 520" event reconstructs the relationship between consumers and manufacturers, presents product quality attributes in a new way, upgrades traditional promotional activities to be oriented to meet consumer needs, and builds a line of interactive communication A new marketing model. Limited-time products, value-for-money packages, and multiple special offers to surprise fans attracted many consumers in the live broadcast room to leave messages and like Hongtao Ceramics, triggering online frenzy.
Live-streaming of goods is becoming popular, and Hongtao Ceramics keeps up with the trend. This is not the first time that Hongtao has conducted live-streaming. As early as March 30, Hongtao held the country's first live broadcast event of the "Live Shopping Festival" and gradually built a live broadcast room platform. This event, with the online communication fission + customer accumulation + live broadcast + offline transaction model, once again Starting a new marketing craze for brand networks, it also provides opportunities for offline stores to close transactions and obtain counter-growth profits.Front-end support.
With more than 20 years of experience in terminal activities, Hongtao Ceramics has led dealers across the country to face challenges at critical moments, firmly grasp the core of performance growth in a new way, and gather national strength to launch precise attacks. Give back to the vast number of "fans" with high-quality and affordable products, take this opportunity to enhance terminal service awareness and capabilities, and further consolidate the brand's market share and position.
As a person in front of a mobile phone screen, you may enter the 520 Hongtao Confession Day live broadcast room with the mentality of watching the excitement, but looking back on the development history of Hongtao Ceramics, Hongtao Ceramics has always adhered to the quality of fine workmanship and has not changed its original intention. In the future, Hongtao Ceramics will continue to work hard to create high-quality products with exquisite workmanship, present them to consumers with a year-round multi-dimensional marketing method that keeps pace with the times, and win new opportunities in the home decoration market in the industry
(This article is provided by the enterprise)
