- We are serious about lifelong growth with our colleagues! -
90 minutes live broadcast
61,400 people watched online
62480 peopleTotalLikes
On June 22, after 106 hours of careful preparation, the Grace Ceramics 2020 Global Investment Promotion Live Conference started on time at 15:00 pm. 5 drones took stunning aerial photography, 25 cameras focused on multiple dimensions, 13 groups of photographers, and 65 staff participated in the whole process... This online investment conference broke the normality of joining the traditional ceramic tile industry, broke through the limitations of regional investment, and allowed all regions to participate in the event. The dealer followed the camera to explore the brand strength accumulated over the past 20 years behind Grace at "zero distance".
This investment fair carefully planned "factory tours, celebrity connections, product introductions, new retail applications, forum Q&A" and other contents, and used live show + explanation to attract city partners and build brand confidence. , to achieve a win-win situation for all parties. This online investment fair attracted a total of 61,400 visitors and 62,480 likes. This is a remarkable investment success. This is the brand charm of Grace!
720° sea, land and air hardcore display, in the coil powder!
Grace Tile is the main brand of Xinmingzhu Ceramics Group. The group now has four major industrial parks with a production scale of nearly 10,000 acres., 58 large-scale modern production lines, with an average annual production capacity of over 200 million square meters. It can be said that Grace Ceramics is backed by a strong company, which helps the terminal easily gain a foothold in the market!
One of the seven Pearl Ambassadors, demonstrating hard-core strength
In the live broadcast room, seven Pearl Ambassadors led everyone to visit Grace's production factory - the High-Waist Lubu New Building Materials Production Base Industrial Park through the lens, leading the audience to experience the brand's strong production strength from zero distance and from multiple angles.
From the raw material workshop, vertical mill, automated production workshop, automatically controlled powder feeding system, environmentally friendly processing system to central control system, under the hard-core display of the Pearl Ambassador, the audience felt the research and development of Grace Ceramics at close range. , strong advantages and strength in manufacturing, transportation and warehousing.
The live broadcast room comment area has received rave reviews!
26 years of experience transfer, achieving profitability against the trend!
In 2020, as China's economic growth continues to slow down, the growth rate of the ceramic industry will simultaneously narrow, and corporate growth will face huge challenges. How to break through the industry difficulties and achieve profits against the trend?
Li Rurang, General Manager of Grace Brand
Li Rurang, General Manager of Grace Brand, imparted 26 years of brand management experience to everyone and gave the answer in the live broadcast room: Choose a growth brand. This contains three key points:
Keyword 1: Get involved
Grace brand, since its inception, has focused on the ideal of establishing a century-old enterprise and carried out all-round layout in intelligent production, scientific research and innovation, market cultivation, etc. In this year's epidemic situation, everyone's dilemma is the same. But if you follow the brand and promote your own progress with a growth mindset, you will have the opportunity to achieve a greater career and a better self..
Keyword 2: Comrades
The sustainable development of a brand ultimately depends on the development of people. Only those who are like-minded can achieve long-term success. Just like Grace's current brand achievements, it benefits from a group of partners who love the ceramic industry and enjoy win-win and symbiotic relationships. In the future, Grace will continue to be honest and pragmatic, and will never give up on its partners easily.
Keyword 3: Long-termism
To build a brand, the most effective testing tool is time, and the most powerful weapon is also time. All marketing activities of Grace are based on the long-term development of the brand and cooperative customers. In 2020, Grace will continue to deepen cultural excavation, link design circles, promote the implementation of intangible cultural heritage integration plans across the country, and bring more cross-border surprises to the market. In terms of channel operation, we will continue to dig deep into the "three representatives" of distributor channels, retail channels and home decoration and complete decoration channels; at the same time, we will also set up a terminal attack team to help dealers concentrate on terminal operations!
Choose a growing brand, and products are important for its development. And whether it can ensure sustained profitability also depends on product structure and cost performance.
Currently, Grace Ceramics has formed a complete product matrix, covering a complete range of product categories and specifications. It produces heating tiles, marble tiles, fully polished glazed tiles, antique tiles, polished tiles, porcelain tiles (interior wall tiles) and other major categories. There are hundreds of designs and colors.
Hu Jianjun, deputy general manager of Grace Brand, led the audience into the terminal standard store
Grice heating brick temperature test
In the live broadcast room, Hu Jianjun, deputy general manager of Grace brand, led everyone into the Grace terminal standard store, tasted the brand series products together, visited the intangible cultural heritage Xiangyun yarn exhibition hall, and explained how to create marketable products. Road’s product profit model.
Marketing tools/service empowerment, quickly win the market!
In the current era of diversified marketing methods, Grace has developed its own smart store platform with customer experience as the core, helping the brand win at the starting line in the emerging new retail battlefield. In the live broadcast room, Xu Jingjing, a home decoration consultant in the Graceland World Experience Zone, demonstrated the Graceland new retail system throughout the whole process.How to use new retail to achieve a closed loop from customer acquisition to transaction.
Xu Jingjing, home decoration consultant of Grace Home World Experience Zone
With the support of digital Internet technology, Grace has successfully solved pain points such as store traffic, customer retention, user experience, and increased unit value. If you choose to join Grace, this complete set of new retail service system, front-end and back-end support can be linked to the store's marketing system, empowering terminal store operations.
In addition, for new franchisees, Grace provides dealers with comprehensive assistance services, from training to store management, promotion to operation, product to channel market expansion and implementation of standardized services.
Grace Brand Marketing Director Lin Xiaoxia
During the live broadcast, Grace brand marketing director Lin Xiaoxia proposed the "114 Fission Action Plan" to provide 30 days of targeted assistance to stores to assist with store construction, team building, operations and other comprehensive assistance , fully assist dealers to become bigger and stronger, customize efficient marketing services, help new franchisees quickly win the market, and create profit growth points for terminal stores.
Dealers from all over the world share practical cases to promote confidence
This live broadcast also invited four model dealers from all over the country to share their secrets of success online. In their sincere entrepreneurial experience, the audience can see the rapid growth of the Grace brand, and it also provides a boost to the intended franchisees in front of the camera.
In addition to dealers’ experience sharing, in order to relieve franchisees’ investment questions and provide them with better profit conditions, Li Rurang, general manager of Grace Ceramics, Hu Jianjun, deputy general manager of Grace Brand, and Grace Brand Market Director Lin Xiaoxia answered the questions of interested customers one by one.
△Businessmen and friends interact in the comment area
Grow for life with colleagues
Grace Ceramics’ 2020 Online Global Investment Fair concluded successfully!
Large group + strong brand + good products + excellent support,
Choice is sometimes more important than hard work,
Join hands with Grace and create a new future of wealth together!
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