As the saying goes: A man relies on his clothes and a horse relies on his saddle. People need to wear fashion to decorate themselves when they go out every day, so the home space where people live every day also needs "fashion" to decorate.
How does "fashion" decorate the space? Comparing tiles to textured fabrics and space to exquisite fashion, fashioning ceramic tiles and using good products to create superior spaces is the original intention of Geshi Ceramic Tiles to position itself as the "fashion master in the ceramic tile industry".
Elegant style, the "Chanel" of the ceramic tile industry
Geshi Ceramic Tiles is the founder of the concept of "tile fashion" in the building ceramics industry, using ceramic tile elements as fabrics and space as Clothing, pioneeringly integrates fashion trend elements with space creative design. It is understood that Geshi Ceramic Tiles launched the first generation of "Milan Fashion Week" series products in 2008, with unique design concepts and advanced production The craftsmanship immediately set off a trend in the industry and was loved by many consumers. This laid the foundation for Geshi Ceramic Tiles to become the "fashion master" in the ceramic tile industry span>.
"Milan Fashion Week" series product renderings
Since its establishment in 2003, Geshi Ceramic Tiles has focused on the design of original ceramic tiles for 17 years. It insists on using cross-border materials, spatial layout, and color application to interpret the fashion and elegant brand style. It combines fashion trend elements and space innovation concepts to continuously create Inherit and innovate the brand gene of "fashion master" and interpret the brand concept of "fashion master in the ceramic tile industry".
Strong backing, brand competitive advantageObvious
The rapid development of a brand is inseparable from the strong strength of the company. As the core brand of Guangdong Guanxing Ceramics Enterprise, Geshi Ceramic Tiles has a modern garden-style environmentally friendly production base in Guangdong with an investment of 1.2 billion Yuan imported key equipment from Italy, Spain, Germany and other countries, built 12 production lines, and equipped it with industry-leading new automated digital ceramic production equipment, intelligent warehousing systems and environmental protection equipment. In 2017, a large-scale production line was newly put into operation, mainly producing high-end large-board products, which is a model for the development of Industry 4.0 in the industry. Relying on the strong production capacity and R&D capabilities of Guangdong Guanxing Enterprise, the competitive advantage of the Geshi Ceramic Tiles brand has been demonstrated.
In addition, the advantages of Geshi Ceramic Tiles in management and operation cannot be underestimated. According to Li Yexun, general manager of marketing of Geshi Tao tiles, The concrete core competitiveness of the Geshi Tao tile brand has three major parts: fashionable products and personalized exhibition halls. and professional services. The product structure of Geshi Tao tiles is "dumbbell type", includinghigh-end differentiated products with Geshi Tao brand image and genes and flow-type products that are generally accepted by the public. The product "grasps both ends", while continuing the image of Geshi ceramic tile products while giving full play to the advantages of all categories of products.
Follow the big trends and create small trends
Li Yexun introduced that Geshi Ceramic Tile’s work direction in 2020 is to conform to the general trend and create a small wind direction. Stay ahead of the big trend and rely on the small wind direction to pull ahead. Brand differences.
In the era of consumption upgrading, Geshi ceramic tiles are no longer just meeting the existing needs of customers, but are committed to creating consumption needs for customers For example, Geshi Ceramic Tiles insists on making cloth-textured products for 6 generations - Milan Fashion Week. Milan fashionZhou is defined as the image product of Geshi ceramic tiles. Through the combination of image products, space design and main innovation concepts, it creates a trend space that caters to the trend of modern home decoration, thereby creating consumer demand and triggering industry product trends.
As one of the few ceramic brands in the industry that offers high-end differentiated products across all categories, Geshi Ceramic Tiles are widely praised by the terminal market. Recently, in the "618 Ceramic Brand Day" of China Ceramics Network, Geshi Ceramic Tiles were named 15266 Won the 2020 (10th) China Building and Sanitary Ceramics Brand List with a high number of votes"Ceramic First-Line Brand" heavyweight awards.
