Text/Zhuifeng
Starting today, Zhongtaojun launches the "Spicy Reviews of the Week" column.
Why launch the "Spicy Review of the Week"?
Watch the various aspects of the pottery industry quietly, and comment on the pottery people. You have stories and I don’t drink. The truth is just as easy to get drunk on.
The first issue of "Spicy Review of the Week" is here, please prepare the watermelon and small bench for the ceramic people.
1
Keywords: coal to gas
Recently, one of the most talked about topics in the ceramic industry is the conversion of coal to gas.
As Xinhua Daily Telegraph, a subsidiary of Xinhua News Agency, published a blockbuster report on September 7, "Why is the gas not going smoothly during the "coal-to-gas" transition of Guangdong's ceramic industry? ”, the Beijing News and Guangming Daily’s subsidiary Guangming.com successively wrote articles on the “coal-to-gas” transition of Guangdong’s ceramic industry (the articles were “Farewell to “one size fits all”, only coal to gas can make enterprises “smooth” | Beijing News "Quick Review" and ""Coal-to-Gas" cannot become a torment for enterprises丨Guangming Commentary"), Xinhua News Agency's "National Financial Weekly" published "Why is the Guangdong Construction Ceramics Industry's "Coal-to-Gas" "Gas Not Smooth"? "The title was changed to ""Replacing Coal with Gas"". The more you change, the more angry you become? After the full text was forwarded, industry media and industry veterans also directly wrote articles or started discussions on "coal-to-gas". The issue of "coal-to-gas" one-size-fits-all that has always existed and has never been solved has once again caused an "uproar".
With the formal signing of a pipeline natural gas supply contract between Foshan Gaoming Gas Co., Ltd., a subsidiary of Foran Energy, and Shuncheng Ceramics Group on September 11, as of September 14, 24 companies in Foshan Chancheng, Sanshui and Gaoming Thirteen "coal-to-gas" ceramic companies have signed gas supply contracts with Foran Energy.
On the one hand, there are rising voices opposing the one-size-fits-all transition from coal to gas in the ceramic industry. On the other hand,On the one hand, the “coal-to-gas” switch has become an irreversible reality.
Spicy Comment: Reports from authoritative mass media cannot change the direction of things, but discussions from industry media and industry veterans can. How effective is it? It’s nothing more than having fun with one’s mouth and having fun - but then again, although the effect is minimal, the sense of mission and responsibility of “doing something even though you know you can’t do it” cannot be lost. Where are semi-official organizations such as industry associations at this time? Isn’t it their responsibility to play the role of bridge and link and put forward opinions and suggestions on “coal-to-gas” to the government on behalf of the industry? If they have indeed been doing these things, they should make a noise and let the entire industry know. Less platform for specific companies and more responsibility for the entire industry is an issue that semi-official organizations such as industry associations must seriously consider next. In addition, if the "coal-to-gas" switch is really stopped across the board, who will pay for the costs or losses of the companies that have already completed the "coal-to-gas switch"? Is it fair to them if no one pays for them?
2
Keywords: slate and thick bricks
According to statistics from Taocheng Daily, there are currently 88 slate production lines in operation across the country. Not long ago, there were only 55 slate production lines built in China; at that time, Taocheng Daily predicted that the number of domestic slate production lines would reach 72 in 2021, and relevant industry figures predicted that the number would reach 300 within three years. At the same time, the price war for rock slabs has begun, and the price of rock slabs has dropped to 100 yuan/㎡.
According to ceramic information statistics, there are currently 30 thick brick manufacturers in Fujian, and the number of production lines has reached 45. The number of production lines exceeds the number of production lines of porcelain tiles, another leading product in the province, accounting for 10% of the total number of ceramic tile production lines in the province. 10%. While production lines have surged, the price of thick bricks has dropped significantly. In April, the price dropped to as low as 50 yuan/㎡. Recently, the price of some companies has been as low as 30 yuan/㎡, a price reduction of nearly 40% in half a year.
Spicy comment: If rock slabs are in today’sThe ceramic industry occupies the absolute C position and is a popular player. So thick bricks are not too far away from the C position. They are also an eye-catching existence. Therefore, it is understandable that so many ceramic companies are pursuing and following the trend of slate and thick bricks. "You still have to have dreams, what if they come true?" Jack Ma's famous saying has encouraged many people with dreams. But don’t forget, Dad Ma also has a famous saying: “When everyone thinks this is a good opportunity, it is not a good opportunity.” Use this sentence to describe the current slate and thick brick vents, the same Makes sense.
3
Keywords: antique bricks
While new categories of products such as rock slabs and thick bricks are very popular, some ceramic companies have achieved good results in the old category product market.
It is learned from a report in Taocheng News that the sales of small antique bricks by some ceramic companies in Fujian will increase significantly in 2020. Rouran: The total market volume of 400×400mm small antique bricks is estimated to increase 10 times compared with last year; Taoyixuan: Customers are coming to our door one after another, and the production and sales of small antique bricks have increased significantly; Glaze Flower: The antique small bricks are in full production and are used by customers Chasing for goods; Quanlong: 400×400mm small antique bricks have increased by at least 50%.
Spicy Comment: Instead of blindly chasing the trend, it is better to stick to and deepen the fields you have entered and use your advantages to become the trend.
4
Keywords: customer needs
For traditional ceramic tiles and floors, we should still pay more attention to the needs of core customers, improve corresponding service capabilities around their needs, and develop and improve the original product system and application system. We also need more design tools to win the trust of users by designing effects that exceed users’ expectations, including implementation. In the final analysis, it is an improvement of service, and we must achieve better quality and more sustainability in the service link. presentation.
—— Ge Hongming, General Manager of Asia, Mohawk Industrial Group, USA, at the 9th Dialogue Innovation Forum of China Home Expo (Shanghai)
Site is such a big market and it will inevitably have different needs. What we need to do is to truly study our products and the target customers these products face. Targeting these customers and supplementing it with high-quality services, this will be the true core competitiveness of doing business.
——VARMORA Zhang Haohua, general agent of Chinese slate, Ceramic Information "Stone Slab Elites Have Something to Say"< /p>
Enterprises have missions and values, and do things that make customers trust and sincere. Developing new products should not be just to earn selling points or gimmicks, but should stand from the perspective of users, use user thinking to think about problems, and truly solve them. User pain points.
——Yang Wei, Chairman of Jiajiang Guangle Ceramics, 2020 Ceramic Industry Elites Enjoy the Exchange
Spicy Comment: The first paragraph talks about customer needs, the second paragraph talks about customer needs, and the third paragraph talks about or customer needs. What good points these make! But it’s easier said than done. Taking Ren Zhengfei and Huawei’s view that “serving customers is the only reason for Huawei’s existence” as the criterion, how many ceramic brands and dealers can do it? High-quality services that are difficult to replicate are one of the core competitiveness of an enterprise. With so many ceramic companies setting up various slate research centers, why haven’t they established a customer/user research center?
Author: Zhuifeng
