In recent years, the community business ecology surrounding all aspects of life has been continuously improved. Coupled with the changes in people's consumption patterns brought about by the epidemic, community commerce seems to have been activated all of a sudden. The urban radius continues to expand, the demand for quality is increasingly strengthened, and consumer services are sinking into the city. These have brought unprecedented imagination to the community economy. The currently unoccupied community business field contains unlimited opportunities. An important sector among them, but one that has been ignored is home decoration services.
Traveling more than ten kilometers to the building materials city, there are so many stores and products that it is difficult to choose; the material selection and communication process requires at least several trips. This time-consuming and labor-intensive traditional home decoration model has always been criticized. Nowadays, the demand for lightweight home decoration in the renovation of second-hand houses and old houses is increasing. With the accumulation of various explosive potentials, it is imperative for community-based home decoration services to sink. Through observation of the current sinking pattern of home decoration communities, several advantages of Oceano smart stores are worth studying and learning from.
Although the sparrow is small, it has all the internal organs
Different from the ample space of hypermarkets, the limited space of community stores seems to limit the display of various selections. Therefore, how to make the limited space reflect more product and material application effects is the primary problem that home improvement community stores must solve. The design of the space layout of Oceano Smart Store is its first major advantage. It covers an area of about 50 square meters and is divided into areas such as brand display, ceramic tile display, hardware and sanitary ware display, negotiation and design, and intelligent experience. The scattered intervals are eye-catching. Full of surprises to explore.
Hangzhou Dudu Oceano Smart Store (77m²)
Intelligent interaction, profound experience
In addition to space design, the essence of Oceano smart stores lies in the word "wisdom". In order to further break the display restrictions and increase the flexibility and convenience for consumers to obtain product information, many intelligent experience tools are used throughout the community smart stores. For example, if you scan the QR code label on each product, you can be linked to the Tmall details page to learn about product details and buyer reviews. The brick-changing demonstration equipment, which is called the "artifact for negotiating orders" internally by Oceano, solves the problem of display in the model room. This "Order Negotiation Tool" can retrieve many real estate floor plan design renderings, allowing consumers to experience real-time tile replacement. All series of Oceano ceramic tile products can be previewed on it.
Oshennuo talks about single interactive large screen
If customers still need more personalized designs, store designers can also provide quick drawing services through the cloud design tool independently developed by Oceano. It can be said that from understanding to in-depth home decoration service process, these rich Intelligent interactive software and hardware can provide intelligent support throughout the entire process, effectively improving the reputation and quality of the experience.
Oshenno 3D Cloud Design
Comprehensive services, from design, material selection to construction and after-sales
The biggest difference between Oceano home improvement community smart stores and traditional home furnishing stores is service. The latter only provides services or products for a certain aspect of the home improvement process, while the former can provide services throughout the home improvement process, including room measurement, design, material selection, construction supervision, and after-sales, allowing consumers to experience specialty store-like services at their doorsteps. , truly abandoning the above-mentioned pain points of store service, allowing community stores to establish a more in-depth "neighbor" relationship with neighbors.
Oceano 31319 Service Standard
Multi-mode operation, manufacturer software and hardware support
Home improvement community stores have their forward-looking and advantages in terms of model, but some friends in the industry who have been working in hypermarkets for decades complained that they wanted to try it but were unsure. In this regard, Oceano smart stores also have full franchise competitiveness. First of all, they encourage the 1+N store opening model, which means occupying a store with location advantages and then extending the matrix of N community service stores, which can not only display the brand high, but also ensure penetration at a low level. Secondly, franchisees can also directly join the pure community store model. In terms of franchise rights, the store's smart software and hardware tools also provide sufficient support, and the manufacturer's marketing team comes to the store for guidance. Whether it is transformation or entrepreneurship, these multi-combination franchise models allow franchisees at different career stages to seamlessly join the path of wealth creation in the home improvement community.
Top ten franchise policy advantages
Maintaining the advantages of home decoration services and adapting to the characteristics of community operations, a potential home decoration community store brand should have the advantages mentioned above. However, compared with traditional stores, the foundation of community store profitability is to be a reliable friend of the owner. This kind of lasting word-of-mouth management involves whether the resource investment and strength of the franchise brand can guarantee long-term operations with franchisees. In terms of strength, Oceano also has its unique advantages. Experts who understand capital should know that as a subsidiary of the listed group Diou Home Furnishings, Oceano has always been the mainstay of the group's performance growth. With more than 20 years of accumulated resources from the top 500 real estate companies and nearly 4,000 retail stores... These strong word-of-mouth endorsements have led to Oceano’s third quarter online investment fair to sign 72 franchisees at once! It can be seen that Oceano smart stores are indeed worthy of attention and consideration.
