On March 28, Bauma Sega Ceramics held the 2021 Dealer Strategy Summit in Jiangmen. With the theme of riding the wind and waves to create a bullish momentum, the meeting attracted nearly 300 dealers from all over the country.
In addition to dealers, guests attending this summit include He Zhikun, general manager of marketing of Bauma Sega Ceramics, and deputy general managers of marketing Kong Qinggen, Liu Yan, Zhang Sheng, Wang Bin, Tan Yongyi, and deputy general managers of marketing of Yufusheng Ceramics. Yang Ming, Chen Yanxiao, product research and development manager of Bauma Sega Ceramics, Li Songzhu, founder of Dedao Consulting, a strategic partner of Bauma Sega Ceramics, and representatives from the "Ceramic Information" newspaper.
At the summit, Bauma Sega Ceramics started from five aspects and conveyed the brand's new strategy, new products, new showroom, new design, and new marketing to dealers.
Achieve ten million-dollar businesses in two years
Sales tripled in five years
The new strategy was disclosed by He Zhikun, general manager of marketing of Bauma Sega Ceramics. Looking back at the brand's development history since its establishment in 2016, He Zhikun knows everything from the first employee to the first showroom, from the first customer to the first order.
The steady growth since its establishment silently explains the effectiveness and correctness of Bauma Sega Ceramics' operation strategy. He Zhikun revealed that in 2020, against the background of the epidemic, the performance of Bauma Sega Ceramics increased by 32.59% year-on-year.
Looking forward to the future, He Zhikun proposed the strategic goal of building 10 large merchants with sales of tens of millions of dollars in two years and tripling performance in five years. Ultimately, he aims to achieve the vision of a brand recognized and respected by the industry and society.
In addition, in order to improve the team's combat capabilities and brand influence, Bauma Sega Ceramics has increased investment in both training and publicity. At the summit, He Zhikun signed contracts with Li Songzhu, founder of Dedao Consulting, and representatives of the "Ceramic Information" newspaper, and reached a strategic partnership.
The new product "Moyan" series is launched
Overlay of multiple technologies
Chen Yanxiao, manager of the R&D Department of Bauma Sega Ceramic Products, explained the new product. At present, the brand has formed a product matrix of main products, regular products, specialty products, and supporting products.
Among them, the main products include series such as "BM fashion large slabs" and "negative ion full-body marble tiles". Regular products include medium slabs, special products include "modern gold thread marble tiles" and other series, and supporting products have modern textures. Bricks, ceramic tiles and other series, product specifications as small as 300*300mm and as large as 900*1800mm are available.
Chen Yanxiao specially introduced the newly developed "Ink Rock" series of products. This series uses soft light sensitivity, with gray and white as the main colors. The specifications are 600*1200mm and 900*1800mm, and the textures include marble and cement textures. etc., using dry granulation, soft polishing, mold and other technical superposition methods to make the product texture more delicate and textured, with the goal of meeting the needs of young consumers and designers.
Newly upgraded exhibition hall
Use design to achieve easy scenery
Famous space designer Zhou Feng is responsible for analyzing the content of the new exhibition hall section. The new exhibition hall of Bauma Sega Ceramics is built with the theme of "Blending, Convergence, Rebirth". Zhou Feng pointed out that his design inspiration came from the tranquility, reflection and other natural elements of the lake.
The main colors of the new exhibition hall of Bauma Sega Ceramics are Monet gray and Klein blue. Zhou Feng’s intention is to give the exhibition hall a sense of free breathing and realize the ease of movement while achieving functionality and experience. The design goal is to create a scene and a scene and a feeling.
Working with 3D home design software
Increase unit price per customer at terminal stores
In addition to the new design content carried in the new exhibition hall, Bauma Sega Ceramics also invited Lu Zhiwei, sales director of the Guangdong Porcelain Bathroom Division of Sanweijia, to explain the new design at another level.
Lu Zhiwei pointed out that the current ceramic tile stores have problems such as irregular design, slow efficiency, and low transaction rate. However, the parametric paving, 2D refined design, ultra-simplified water jet mosaic entry, and water jet mosaic intelligence built by 3D home design software Eight major projects, including color matching, intelligent design of whole-house ceramic tiles, one-click output of ceramic tile processing drawings, output of precise color flat drawings of the whole house, and professional CAD output, can completely solve the above problems.
Lu Zhiwei also revealed that more than 67% of the stores of a leading brand in the industry are using 3D Home, which can effectively double the unit price per customer. He also demonstrated the convenient operation of 3D home design software on site and answered enthusiastic questions from Bauma Sega Ceramics dealers.
Sign up with Dedao Consulting
Empower terminal marketing
As a strategic partner of Bauma Sega Ceramics, Li Songzhu, founder of Dedao Consulting, brought new marketing content.
Confidence is more important than gold, this is the first sentence Li Songzhu sent to the dealers. In response to the current operating difficulties faced by terminals, Li Songzhu proposed three major ways to break through. The first is to focus on the main business and not be half-hearted. The second is to choose a growth brand that suits you. The third is to improve professionalism, because "diamonds can Cut Diamond”.
Especially the third point, Li Songzhu explained it in detail and subdivided it into five aspects: understanding the essence, understanding the product, understanding the user, understanding the design, and understanding the marketing. He also focused on the analysis of design marketing, Active marketing, social marketing, channel marketing, old customer marketing, etc., received careful attention and enthusiastic response from Bauma Sega Ceramics dealers.
Private Board Forum
Gather practical experience from all parties
In addition to explaining how to break through, Li Songzhu also served as the guest host of the private board forum session at the summit.
The guests participating in this forum are He Zhikun, general manager of marketing of Bauma Sega Ceramics, and dealers from all over the country. They are Wei Tianzhao in Yuncheng, Shandong, Zhu Zhicheng in Chenzhou, Hunan, Chen Shaozhang in Xi'an, Shaanxi, Li Youlin in Lichuan, Hubei, Shu Qianyong in Liuyang, Hunan, Guangdong Shenzhen Chen Binyong.
Focusing on topics such as specialty stores, promotional activities, designer channels, design software, and reasons for performance growth, the forum guests revealed many of their own practical experiences and presented a feast of ideas for terminal operations.
The thank you dinner was wonderful
Outstanding partners were commended
On the night of the summit, Bauma Sega Ceramics held a thank you dinner. The live performances were exciting, and the lucky draw attracted much attention, attracting bursts of applause.
The most important part of the dinner is the recognition of outstanding partners. Dalian Wei, Liaoning Province
Laijia Decoration Engineering Co., Ltd. won the "Outstanding Strategic Partner of the Year".
Chen Jianhua, Hui'an, Fujian, won the "Outstanding Engineering Partner of the Year"
Wei Tianzhao in Yuncheng, Shandong, Qiu Chaoyang in Wenzhou, Zhejiang, and Chen Binyong in Shenzhen, Guangdong won the "Best Sales Performance of the Year".
Yang Die in Cixi, Zhejiang, Lin Chucheng in Kunming, Yunnan, Chen Shaozhang in Xi'an, Shaanxi, Meizhou Heshenglong Building Materials Co., Ltd. in Guangdong, Laibin Liang Zhilin in Guangxi, Zhu Zhicheng in Chenzhou, Hunan, Liao Lingxiang in Liling, Hunan, and Shu Qianyong in Liuyang, Hunan won the "Best Store of the Year" ".
Li Youlin in Lichuan, Hubei Province, Jin Yuechao in Qiubei, Yunnan Province, and Xu Zhumei, Shunde, Guangdong Province won the "Annual Business Soaring Award".
The climax of the dealer strategy summit has come to an end. The ambitious Bauma Sega Ceramics is moving steadily towards the set goals with its clear strategic plan!
