On July 20, the Foshan Tanzhou Ceramics Exhibition, Asia's largest ceramic event in 2021, officially opened at the Tanzhou International Convention and Exhibition Center in Foshan, Guangdong. As a benchmark in the ceramic industry, this exhibition brings together hundreds of brand companies to display the entire slate industry chain, focusing on new technologies, new equipment, and new materials; at the same time, it invites design, cultural and creative, art, photography, etc. Cross-industry people empower the industry with art, and present an industry feast of ultimate vision and cutting-edge ideas through peak forums and expert dialogues.
As a pioneer in China's slate industry, Nobel has continued to expand its product boundaries by combining natural features with product textures, with the theme of "Exploring Nature, Leading the Future with Rocks". At the same time, it combines the multi-dimensional form of "display + dialogue" in the Wonderful Cave Exhibition Hall, Salon Forum, and on-site booth sharing to comprehensively lead the new trend of beautiful contemporary living spaces.
01 “Read”
In the name of nature, build a secret realm of unbounded space
Life originates from ancient nature, and humanistic feelings are also inseparable from the nourishment of heaven and earth. With awe and a return to the origins, Nobel cleverly integrates the design philosophy of symbiosis between man and nature into its products, reorganizes the relationship between residents and the environment through technological empowerment, and builds a poetic imaginary world.
This time at the Foshan Tanzhou Ceramics Exhibition, Nobel full-rock customization and Hanwei rock slab exhibition hall create a secret space in the name of nature. The exhibition hall is based on the joint photography research results of "Searching for Patterns-Discovering the Beauty of Nature" carried out by two industry giants, National Geographic Generate a link and tell a natural story. The exhibition hall has a rough appearance and is divided into living room, kitchen, bathroom and other spaces inside to display the application scenarios of slate from different dimensions.
Absorbing inspiration from nature and embedding magnificence and magnificence into products and spaces, it is Nobel's own "spirit of exploration" accumulated in nature that has become a concrete embodiment of the brand value symbol. By absorbing the color textures of mountains, rivers and lakes, using rare stone blueprints from all over the world, and injecting the dominant genes of "technology and beauty", Nobel Slate constantly breaks through industry problems and realizes the integration of materials, colors and textures. It not only discovers the beauty of nature, but also reproduces the beauty of nature. Go to the extreme with creativity.
02 “Smell”
Search for the beauty of texture and focus on the peak conversation moments
Starting from Xining and ending at the Qilian Glacier, the total journey is more than 2,100 kilometers. Nobel joined hands with National Geographic and ten well-known design experts from across the country to start a "Searching for Patterns - Discovering the Beauty of Nature" nature journey trip. By experiencing miracles in the palette of creation, Nobel Slate explores the beauty of nature and the organic nature of your home space Integration and careful development of the Xunwenji Exploring Nature series of products.
On the morning of July 21st, the Nobel & National Geographic Pattern Searching Exhibition "Natural Habitat, Whole Rock Customization" salon opened. Mr. Mai Tianrang, President and Publisher of National Geographic Chinese Edition/Chinese Network, and China Building and Sanitary Ceramics Association Senior consultant, Secretary-General of Foshan Ceramics Industry Association, Mr. Yin Hong, Professor of South China University of Technology, Mr. Wu Wenli, President of Zhanjiang Design Power Association, Mr. Zhang Xiaqing, National Geographic Special Photographer, Mr. Zhou Guoyue, President of Nobel Ceramics Group, Nobel Ceramics Mr. Zhong Shuming, Vice President of the Group, Mr. Chen Wanyong, Design Director of Nobel Ceramics Group, as well as well-known designers and media friends, attended the event. Ms. Wang Jing, National Editor-in-Chief of Sina Home Furnishing, served as the host of the event.
At the beginning of the salon, Mr. Zhou Guoyue, President of Nobel Ceramics Group, took the stage and delivered a speech: This year, Nobel starts from the concept of natural habitats and joins hands with National Geographic in the "Search for Patterns" campaign to develop and launch new products in the "Explore Nature Series". Through category innovation , technological innovation, and texture innovation make slate home applications more diverse and flexible. rightThe fine polishing of products and the elegance of scene application are exactly the "all-rock customization" brand proposition pursued by Nobel, that is, by upgrading and iterating product delivery methods, applications and service systems, thereby creating a new era of human settlements in the era of all-rock customization. pattern.
Human beings have never stopped pursuing "beauty". When the "beauty of natural textures" is presented to the eyes through the lens of National Geographic, it has a special flavor. Mr. Mai Tianrang, President and Publisher of National Geographic Chinese Edition/Chinese Network, then took the stage to speak Wei Daolai: As a world-renowned photography magazine, National Geographic has been committed to the grand theme of telling the story of the earth since its inception, and exploring the real mysteries behind life in natural scenes. This time, we work together with Nobel to go deep into the land of China, show the national geographical colors and natural contours through photographic lenses, and finally embed texture aesthetics into products and home spaces.
In the yearning for the miracle of creation, I discovered more possibilities in home space. Out of my understanding of the journey of finding patterns and thinking about future product application development trends, Mr. Zhong Shuming, Vice President of Nobel Group, said: "I remain unmoved." The mountains and ever-changing water best represent the relationship between man and nature. From Qinghai Lake, Chaka Salt Lake, Dachaidan, Emerald Lake, Mangya, Dunhuang to Qilian Glacier, nature has given us infinite inspiration. In the humanistic journey of exploring nature, we focused on the four dimensions of content, story, emotion, and innovation, and proposed the practice of Chinese plans for building ceramic slate patterns, starting a new journey of full-rock customization under the collision of design and technology.
In the subsequent salon dialogue of "Natural Habitat, Rock Leads the Future", the guests discussed the new proposition of natural habitation under the new rock slab trend. Mr. Yin Hong, senior consultant of China Building and Sanitary Ceramics Association, secretary-general of Foshan Ceramics Industry Association, and professor of South China University of Technology, emphasized that in recent years, as the slate industry has become popular, there have also been crises, and there has been little emphasis on end products. As a result, service customization cannot keep up, and innovation and application in the slate industry need to be put on the agenda. Mr. Wu Wenli, President of Zhanjiang Design Power Association, explained from the perspective of a designer the infinite imagination brought by slate from paving products, application products to functional products. Nobel's efforts in product research and development have made us no longer natural. porters. Mr. Zhang Xiaqing, a specially invited photographer from National Geographic, explained the joyful journey from witnessing the image to the launch of the product from a photography perspective. Finally, Mr. Chen Wanyong, the chief designer of the exhibition, ended with the exhibition hall design and talked about the aesthetic inspiration of the natural living space customized by Quanyan.
03 “Research”
Write the future chapter of the industry with all-rock customization
As an upgraded new material in the building ceramics industry aiming to enter large homes, slate slabs combine many advantages, but there are also many criticisms such as a single texture material, chamfering, and white edges on the glaze layer. Since 2011, Nobel has always adhered to the concept of "driving corporate development with technological innovation and leading the industry with product research and development" and is committed to promoting the design application and product technology research and development of Chinese slates.
Ten years of innovation, countless days and nights of hard research and development, and after many technological changes, finally broke through the shackles of the industry and delivered an eye-catching report card: in 2017, the super-large slate product of 1.6 meters × 4.8 meters was officially launched; in 2020 In March of this year, by uniting 5 major institutions in 3 countries, top domestic and foreign expert teams established a project team of more than 300 people. It took more than 700 working days and invested hundreds of millions of yuan in research and development funds to pioneer and exclusively launch "intelligent texture whole-body technology". The slate is truly a three-way integration of color, texture and material. The first all-in-one antibacterial slate has an antibacterial rate of over 99%. In 2021, the launch of Nobel Slate's new "Exploring Nature Series" will once again refresh the industry's awareness and play a decisive role. A strong voice for the times.
In order to ensure the best use effect and create the ultimate space application experience for consumers, Nobel used "all-round slate intelligent space application" for the first time to demonstrate the innovative practice of all-rock customization in the home field and create a relationship between people and The harmony of space. In terms of spatial scene application, from product surface to cabinet application, from paving materials to decorative materials, it is fully adaptable and combines multiple sizes with space to break physical boundaries. The technical field also ushered in major breakthroughs and upgrades, using porcelain surface materials, multi-composite decoration technology and multi-dimensional full-body fabric technology, creating a unique slate production process in China and even the world.
The various possibilities for building a future home are inseparable from excellent design concepts, which are also closely linked to the brand's continuous research and development exploration. In order to meet the multi-dimensional needs of different customers, Nobel has in-depth insight and thinking, starting from the relationship between home space and nature, and constantly extending the application space to a broader pan-home field. Taking nature as inspiration, it uses technological innovation to make products Extreme. In the future, Nobel will drive China's slate industry to continuously leap forward, lead the innovation trend and industry trends in home space, and write a new chapter in the future of the industry.
Infinite imagination and unbounded nature
The excitement continues
Foshan Tanzhou International Convention and Exhibition Center
Booth 206, Hall 2
Nobel full rock customization·Hanwei rock slab
Waiting for you to visit the museum
