In the long-standing traditional Chinese culture of the pre-Qin scholars, the atmosphere of the Han and Tang Dynasties, and the charm of the Song and Ming Dynasties, "family culture" has always been an indispensable part. "Book of Rites" writes, "In ancient times, those who wanted to bring virtue to the world first governed their country; those who wanted to govern their country, first managed their families; those who wanted to regulate their families, first cultivated their own bodies." The feelings of family and country have been around since ancient times. It is the most authentic belief hidden in the heart of every Chinese, and it is also the source of strength for national development and national rejuvenation.
On July 29, the launch ceremony of the "Inheritance·Beautiful Home" Jianyi Cultural Lecture Hall was held grandly in Shenzhen, officially kicking off the nationwide tour of the Jianyi Cultural Lecture Hall. Next, the "Inheritance·Beautiful Family" Jianyi Cultural Lecture Hall will be launched in fifteen cities including Beijing, Shanghai, Chongqing, Dongguan, and Suzhou, uniting cultural experts from all over the world to carry out family education and cultural inheritance based on Chinese history and culture. In series, let the excellent traditional "family culture" nourish the construction of contemporary families, inherit the beautiful family culture, and make families live better.
Li Xiaofeng, President of Shenzhen Home Furnishing Industry Association, Li Wei, Deputy General Manager of Sanlian Life Media, Ye Zuli, Chairman of Shenzhen Meixinmei Building Materials Co., Ltd., Guo Wenkai, Director of Brand and Market Center of Jianyi Group, Key Account Center of Jianyi Group Director Dai Wuping, Youju·Tencent Home Innovation IP General Manager Yu Jialing, and a number of public, industry and vertical media jointly witnessed this historic moment to explore the power of "beautiful home culture" and share the beauty of Chinese culture.
Innovation and inheritance of beautiful home culture allows Chinese people to live better
At the beginning of the event, Li Xiaofeng, President of the Shenzhen Home Decoration and Furnishing Industry Association, delivered a speech, explaining to us the great significance of the construction of a beautiful home culture to the development of the industry. He said that everything the home furnishing industry does is to contribute to the beautiful homes of the people, and the construction of beautiful homes not only requires "hardware" such as high-quality home products, but also "software" such as love, culture and responsibility. He hopes there will be more The brand, together with Jianyi and the industry, jointly promote the beautiful home culture into thousands of households, allowing Chinese people to live better.
Vice President of Sanlian Life MediaGeneral Manager Li Wei delivered a speech focusing on the significance and value of inheriting "family culture". He said that Chinese people have a profound understanding of family culture and social inheritance responsibilities. They cultivate themselves, manage their families, govern the country, and bring peace to the world. A beautiful family culture is not only a reflection of personal social value, but also a manifestation of the great love of family and country. At the same time, the epidemic has made everyone rethink the meaning of home. More and more people realize that home is the starting point of life and where life belongs. I am very happy to participate as a media member in this very meaningful project of the Jianyi Cultural Lecture Hall and discuss the inheritance of Chinese national culture with experts in various fields.
"Let families live better" is the theme that has been continued in the Jane Yi Cultural Lecture Hall for seven years, and it is also the brand concept of Jane Yi. Guo Wenkai, Director of the Brand and Marketing Center of Jianyi Group, pointed out in his speech that from creating the category of marble tiles, to pioneering the technology of close joint paving and finished product OK services, to the just released "927 Infinite Continuous Pattern New Product" to achieve a natural and infinite one. , for the past 19 years, Jianyi has been pursuing how to maximize the home environment, continue to innovate with sincere altruism, and create a beautiful home environment. The carrier of home is people. Only people and houses nourished by family culture are valuable. This is also the original intention and purpose of Jianyi to emphasize family culture and inherit family culture.
Deconstructing the underlying value of "Beautiful Home Culture" and discussing "Chinese Home Furnishing Brand Culture Construction"
At the meeting, the "Chinese Heart·Home Culture" 2021 China Home Furnishing Brand Culture Construction Summit dialogue was held passionately. Representatives of big names and experts from brands, channels, media, etc. gathered together to discuss Chinese home furnishing brand culture in the new era. New trends, new developments and new methods of construction.
Li Xiaofeng, President of Shenzhen Home Furnishing Industry Association:
With the improvement of people's living standards and the acceleration of the pace of life, it has become increasingly urgent for people to nourish their family culture. The popularity of Jianyi Cultural Lecture Hall in recent years has also confirmed that Jianyi's efforts are correct, valuable and industry-leading. It is hoped that more brands with a sense of national mission like Jianyi will emerge in the industry.
Li Wei, deputy general manager of Sanlian Life Media:
A healthy home environment is the basic unit for social stability and national development. Through a series of cultural activities, the sustainable development of beautiful family life and a happier life for Chinese people are the goals that Sanlian and Jianyi most want to achieve. Inheritance is not just about looking back, but also about rediscovering wisdom and using new concepts to help people build a beautiful home. I hope to work with more representative Chinese companies to work hard for a better life in China.
Ye Zuli, Chairman of Shenzhen Meixinmei Building Materials Co., Ltd.:
A country is like thousands of families, and a family is the smallest country. Behind the inheritance of family culture are the feelings of the country and the nation. As practitioners, disseminators and inheritors of family culture, our frontline staff always practice the philosophy of a beautiful life with a beautiful heart, a better home, good thoughts and good deeds continue to influence the people around them, and integrate family culture from exhibition hall settings, sales links, promotion activities, etc. Elements, let the beautiful home culture penetrate into every corner.
Guo Wenkai, Director of Brand and Marketing Center of Jianyi Group:
The strength and rise of the motherland gives national brands more confidence and makes us shoulder heavier responsibilities. As the pioneer of the marble tile category, Jianyi always adheres to the spirit of craftsmanship, never forgets its original intention, forges ahead, adheres to the principle of improving products, strictly demands itself, and makes more efforts for every beautiful home. Only by building up our internal strength can we convey our ideas to more people. We must not only provide users with good products, but also light up the spiritual world of users and light up a spiritual and cultural beacon belonging to the Chinese people.
Yu Jialing, general manager of Youju·Tencent Home Innovation IP:
As a digital marketing solution service provider in the home furnishing industry, Youju has been empowering brands and industries from the full link of traffic, tools, content, etc., and has joined hands with high-quality domestic brands and cultural museum IPs such as the Forbidden City, Dunhuang, and the Summer Palace to support home brand culture. construction. Culture is the soul of a nation and a country. Youju hopes to work with Jianyi to guard this spiritual fire, so that the charm of Chinese national culture can shine in every Chinese family and on the world stage.
After seven years of persistence, we are gathering momentum to set sail again and create more value for consumers
shoulderWith the responsibility and mission of inheriting and disseminating the essence of traditional Chinese culture, Jianyi Marble Tile has created a "cultural city" for seven consecutive years. "Lecture Hall" IP unites a group of well-known cultural scholars, experts, and platforms to spread Chinese traditional culture. In order to carry forward Chinese national culture, serve the people's better life, and allow more Chinese people to live better, the Jianyi Cultural Lecture Hall is ready to set sail again. Witnessed by many celebrities and live broadcast room viewers, "Inheritance·Beautiful Home" The Jianyi Cultural Lecture Hall was officially launched.
2021 is the 100th anniversary of the founding of the Communist Party of China and the first year of the 14th Five-Year Plan. Standing at a new historical node, Guo Wenkai said that Jane Yi will continue to proceed from "family mottos, family rules, family education, and family traditions" and from "family mottos, family rules, family education, and family traditions". The four dimensions of "inheriting a family with Taoism, building a family with morality, building a family with love, and beautifying everyone" explore the beautiful moral character and handed down essence of Chinese family culture, and create more value for consumers.
It is reported that the first stop of the cultural lecture hall will be held in Changchun, the "Northern Spring City" on the afternoon of July 30. Professor Jin from the National Defense University will be specially invited to tell everyone about his insights in the new era and international development. The new ideas and ethical reshaping of China’s wisdom era, analyzing the current international situation and inheriting the spirit of responsibility for the country, are the first to take off, and are highly anticipated!
Conclusion:
A family is the smallest country, and a country is composed of thousands of families. Home is inseparable from the inheritance of culture. Jian Yi uses family as a bond to convey love. Over the years, Jianyi Marble Tiles has insisted on promoting the brand with culture, and formed a relationship with consumers at the spiritual level such as culture and values. Interoperability. It is hoped that through the activities of the "Inheritance·Beautiful Culture" Jianyi Culture Lecture Hall, we can explore the new meaning of the tradition of "home" in the present from more perspectives and deeper dimensions, and build a happy and warm home for more consumers.
