In the past two years, the epidemic has had a certain impact on the development of various industries around the world. In the first quarter, 460,000 companies closed down across the country, and as many as 3.1 million self-employed businesses were canceled throughout the year. Not only that, the soaring prices of raw materials and energy have also caused the entire home building materials industry to fall into a cost crisis, setting off multiple rounds of concentrated price increases across the country. According to incomplete statistics, from March 2022 to now, more than 100 ceramic factories in at least a dozen production areas across the country have successively announced increases in the ex-factory price of ceramic tiles.
For enterprises and dealers in the ceramic industry, past market competition has been fully upgraded to survival competition. Only by continuing to maintain stable performance growth and profit growth can they have the last laugh in this knockout competition. People often say that choice is more important than hard work. If you make the wrong choice from the beginning, then no matter how hard you try, it will be in vain. The same goes for running a ceramic tile business. The step of choosing a brand will largely determine whether a ceramic tile store can achieve healthy operations and sustained profitability.
So before acting as an agent for a ceramic tile brand, how to measure whether the brand is worth investing in? Professionals have summarized the following 6 key points.
01
The enterprise must be strong enough
Ceramic tile manufacturers are manufacturing enterprises. A strong enterprise means that the enterprise has a large enough production scale and mature personnel structure. It will also invest more in production equipment and process research and development, and its comprehensive competitiveness and resistance to Risk capabilities will be stronger. If dealers choose a brand that is backed by a strong company, the cooperative relationship between them will be more stable and reliable.
Olange Enterprise is a large-scale modern ceramic tile production and operation enterprise. It not only has strong funds, but also imported 7 complete automatic production lines from Italy to ensure the production of first-class products. Its production base was initially completed in August 2014, with a planned total investment of 650 million yuan and an area of 600 acres. The first phase investment was 300 million yuan, and it was fully put into production in 2015. It achieved an output value of 300 million yuan that year. After the project is fully completed, the annual output It will reach 30 million square meters.
Backed by such a powerful enterprise, Olanger Ceramics has also accumulated extensive influence in the industry and beyond. power and popularity. Not only has it been awarded the "Top Ten Marble Tiles Brands" for many consecutive years, at the 2021 Top Ten Architectural and Sanitary Ceramics Brands Awards Ceremony, Oulang Grid CeramicsNoLiving up to expectations, it won the honor of "Top Ceramic Brand of the Year 2021".
02
Product advantages must be excellent
Product quality determines the reputation and reputation of a ceramic tile brand, and is also the core of what consumers will ultimately pay for. Not only that, brands with sound product systems and product designs that lead the industry trend are also more competitive in the terminal market. Therefore, when representing a ceramic tile brand, most dealers will pay extra attention to the brand's products.
From 300×600, 300×800mm wall tiles, 400×800mm medium panels, to 800×800, 900×900mm floor tiles, to 750×1500, 900×1800mm large panels,< a href='https://www.ceramicschina.com/pinpai/view_7569.html'>Olanger Ceramics covers almost all categories and specifications of products, and on this basis, it continues to introduce new products. In 2020, Olanger Ceramics launched upgraded large-size series, thick modern thickened series products and super-resistant The diamond glaze grinding process fully realizes iteration in the three dimensions of breadth, thickness and wear resistance.
It is understood that Olanger Ceramics has hundreds of people to develop designs and colors that are professional, efficient and original. and process R&D team. Its products combine various complex and advanced design and color techniques to make them inimitable and irreplaceable, and develop differentiated and personalized products for different markets, leading the industry trend while avoiding the quagmire of homogeneity. Taking the mid-plate of the clean crystal glaze series as an example, this product adopts the first glaze technology in the industry and has the five characteristics of "flat, bright, transparent, clean and true". It has attracted a large number of consumers as soon as it was launched. unanimously praised.
03
The brand’s voice must be loud enough
In this era where consumers look at the brand for everything they buy, brand awareness and reputation are very important to terminal stores. In addition to investing in production, ceramic tile manufacturers must also not slack off in brand building.. As early as many years ago, many leading ceramic companies had brand awareness and enjoyed dividends through branding operations. Oulang Lattice Ceramicsis one of them.
It is reported that since its establishment, Orange Enterprise has taken the creation of "independent brand image" as its marketing policy, followed the path of brand development, invested a lot of money, talents, time, and energy in the brand, and carried out key brand construction and operations. . In terms of brand image creation, Olanger Ceramics not only established a complete VI and SI system, but also spared no expense Invite many film and television stars as brand spokespersons.
Since the establishment of the brand, Olenger has received various certifications and honors. With awards such as "China 3.15 Integrity Enterprise", "National Consumer Satisfaction Brand", "Top 500 Chinese Building Materials Enterprises in 2016", "Top Ten Marble Tile Brands", "Ceramic First-Line Brand" as brand endorsements, plus brand value All-round communication further helps dealers gain the trust and choice of consumers.
04
The brand concept must be durable
Brand concept is the soul of a brand. People often say that "it starts with appearance, focuses on talent, and is loyal to character." Then the concept and culture of a brand are equivalent to the most attractive inner beauty of a person. Only an enterprise with culture, connotation and a sense of mission can adhere to the "craftsman spirit" and eventually become a century-old brand.
"Cantonese porcelain craftsmanship·Italian aesthetics", Olange Ceramics is committed to becoming millions of consumers The ceramic tile experts around them bring them a modern, luxurious and stylish life. With Olanger's products, a dream home is no longer a luxury that only a few people can own. Everyone has the opportunity to have a healthy, beautiful and high-quality residence.
BecauseTherefore, Olanger Ceramics has always adhered to the original intention of the brand for many years, never pursuing low cost, and never Participate in price competition, and never treat customers differently based on the size of the cooperation amount. We focus on making good products, services, and brands, bringing value to customers while helping people realize their yearning for a better life.
05
Marketing models must be innovative
For a long time in the past, the ceramic industry was in an extensive development mode. Many factory owners did not know what marketing was. The so-called marketing general manager position was actually equivalent to the boss among salesmen. Obviously, this business model is no longer in line with today's consumer market and economic development trends in China. Especially at a time when a large number of fine decoration products are being cut off, store operating costs are rising, and terminal channels are undergoing fission, brands are required to have innovative marketing models.
In order to lay out the national market and better serve dealers, Oulanger Ceramics has offices in Foshan, Zhengzhou, Tianjin, Wuhan, Nanjing and other central cities have established a number of large-scale brand exclusive display centers with a total display area of tens of thousands of square meters through group investment, cooperative operating partners and direct manufacturer models. In addition, its brand stores have also entered well-known high-end stores across the country, and sales outlets are constantly increasing, forming a nationwide promotion offensive.
For dealers who represent Olanger Ceramics, the construction of their stores is the most advanced in the industry. Easy. The brand headquarters provides dealers with a 1:1 store model, and the store is renovated to create a convenient and unified image display template to create a highly recognizable national unified overall image marketing. During the process of building a store, dealers only need to refer to the manufacturer's showroom model, which is done in one step, saving worry and effort.
06
Manufacturers should provide comprehensive assistance
I wonder if you have noticed that ceramic tile manufacturers will call their dealers "family" and often shout the slogan "manufacturer as one". In fact, whether manufacturers are of one mind is often reflected in the assistance they provide to dealers. In recent years, many brands have talked about empowering terminals, but theyThere are very few brands that really do a particularly thoughtful job. Therefore, a brand with a complete support system is very valuable to dealers.
Olanger Ceramics always insists on doing "difficult and correct things" "Things", and helping dealers is one of them. It is understood that because the brand is currently in a strategic period of vigorously promoting specialty stores, it has particularly generous support and preferential policies for franchised specialty stores. Not only that, the headquarters will also design a profit model for dealers based on the actual market conditions and provide all-round assistance to terminal stores. In addition, Olange Ceramics also provides dealers with free brand advertising painting designs and exclusive stores. Supporting graphic decoration/design of promotional materials and other services.
In terms of online product display, Olange Ceramics has established a JD.com brand flagship store and also provides dealers with Provide 720-degree panoramic display clients such as Sanweijia and Maizhuanbao, electronic albums, micro-cloud network disk sharing and other advanced sales tools; in terms of brand promotion, Olanger Ceramics is favored by the majority of TV stations and media. The product announcement includes official websites, WeChat public accounts, short video platforms, search engine SEO, Baidu Encyclopedia...
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In short, dealers who represent brands with the above six characteristics are more likely to be on the road to success. It is worth noting that the agency rights of good brands are often more popular. If you want to succeed, you must be good at seizing opportunities. Are you ready?
