1. The scale of the customized home furnishing market continues to expand
As my country's economy continues to develop steadily, urbanization levels continue to improve, and the penetration rate of second-hand house decoration continues to increase, customized home furnishings will continue to become a star-level growth sub-sector of home building materials. In the future, it will maintain a growth rate of more than 18% every year.
The industry has great potential
According to the "Furniture Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, the market size of the customized home furnishing industry will reach 1,336.5 billion yuan in 2023.
Whether we look at the country or regional markets, customized home furnishing brands in each region are still in a state of competition. No leading customized home furnishing brand has a market share of 10 %. For customized home furnishing brand manufacturers, the customized home furnishing market is still in a decentralized and fragmented state. The market competition space and potential are huge, and the market is far from saturated.
Market opportunities are diverging
With the growth of the income of the middle class, home decoration consumption has become stronger. They are no longer satisfied with the need to "decorate a home", but are seeking home decoration solutions to "decorate a beautiful home". Home consumption is upgrading and iterating, tending towards high quality and low price. This is the trend of minimalist, light luxury and high-end customized home furnishings that have been rising in recent years.
With the in-depth development of China's economy, in more third- and fourth-tier cities, in the process of urbanization, the potential of home decoration consumption has been stimulated and released, and small and medium-sized cities have begun to pay attention to home decoration. The real purchasing power of China is constantly rising, and third- and fourth-tier cities have become a new growth point for most home furnishing brands, attracting more and more customized home furnishing manufacturers to enter.
The effect of big brands is highlighted
The size of the home appliance market in 2019 is 900 billion, and the size of the customized home furnishing market is nearly 300 billion. The size and customer order value of the customized home furnishing market are far larger than those of the home appliance industry, but compared with Gree and Midea The leading brands have revenue scales of 278.2 billion and 200.5 billion respectively, and the concentration of customized home furnishing brands is far from enough. Among the nine customized home furnishing brands that have been listed, the cumulative total revenue in 2019 is less than 40 billion yuan. Among them, there are differences among the customized home furnishing brands. However, compared with the overall revenue scale and market share of the industry, customization The growth potential of home furnishing brands is huge, and each home furnishing brand still has huge development opportunities.
In the future, big brands will have more advantages: First, with the further improvement of my country's infrastructure and logistics facilities, the space for big customized home brands to show their strength will be broader, and brand and channel construction can Push deeper. Second, big brands invest more resources in brand promotion, channel construction, R&D and design, etc., and have greater influence and appeal on consumers. Third, big brands are relatively stronger in terms of product delivery and risk resistance, making them more attractive to franchise agents.
2. Join the Wrigley home customization brand camp
At present, most brands on the market focus on whole-house customization of single categories. Among them, some are promoting whole-house customization + integrated kitchen, and some are promoting whole-house customization + supporting facilities. Regarding furniture, only a few brands have the advantage of integrating two or three categories such as whole house customization, integrated kitchens, and matching furniture.
Wrigley Home Customization is the only big brand in the industry that has integrated more than four categories, including integrated kitchen, whole house customization, full bathroom customization, and supporting furniture. Multi-category integration means it is easier to satisfy Consumers' demand for one-stop shopping makes it easier to achieve the high input-output goal of opening one store to N stores, and it also gives the terminal sales team more opportunities to increase the unit value and increase the unit price per customer.
Wrigley Home Furnishing Group owns well-known bathroom brands such as Wrigley, Faenza, and Anwar, as well as customized home furnishings, ceramic tiles and other categories, and can achieve simultaneous sales of supporting furniture products. Join Wrigley Home Furnishing to customize a store, and you can have a complete kitchen, whole house customization, whole bathroom customization, matching furniture and other categories of products.
3. Wrigley Home Customization's "Ten Million Business Wealth Plan" strategic business selection has been launched
The "Millions of Business Wealth Plan" selects businesses, educates businesses, invigorates businesses, strengthens business channels to create wealth, and is the strategic plan of Wrigley Home Customization for the next three years; in 2020, Wrigley Home Customization We will seize market opportunities and create the strategic business selection action of the "Ten Million Business Wealth Plan" to select key areas across the country and focus on precise investment of resources; the wealth investment plan has now been strongly launched, and the headquarters will invest special resources and funds , focusing on systematic assistance and creation of model market customers' profit structure, sales channel development, store operation management, team building and other aspects.
Partners who join the Wrigley Home Customization "Ten Million Business Wealth Plan" strategic business selection project this time will receive unprecedented policy support from factories and decoration stores. Special resource support for the ten major franchise policies such as support, promotion assistance support, advertising and promotion, etc., and at the same time, it has received in-depth assistance from many aspects such as operation management, team management, store management, system training, mobile sales implementation and other activities. I believe that in such a system to help With support, Wrigley home customization markets across the country will surely develop better and better in the future!
(This article is provided by the enterprise)
