On January 6, the Huida Ceramics 2022 Global Dealer Summit with the theme of "New Starting Point, New Journey" was grandly held in Foshan. Huida Executive President Yin Kang, Huida Executive Vice President Yang Chun, Huida Vice President and General Manager of the International Marketing Center Xing Jinrong, Huida Ceramics Division General Manager Yan Shijie, Guangxi New Goldman Thin Building Ceramics Co., Ltd. General Manager Tang Shuodu, Guangxi Xin Xin Qin, executive deputy general manager of Goldman Sachs Thin Building Materials Co., Ltd., Li Shidong, deputy general manager of Huida Housing and Urban-Rural Development, Cao Pugen, marketing general manager of Huida Tile Division, Luo Bo, partner of Gaobao Marketing Consulting, and CEO of Foshan Chudian Information Technology Co., Ltd. Liang Zhongyao, Huida Xiongan Branch, Huida Shanghai Branch, Huida Housing, Guangxi New Goldman Sachs, Huida Ceramics and other teams as well as Huida Ceramics’ core dealers and industry media representatives from all over the country gathered together to share the joy. A grand event to start a new journey in 2022.
In 2021, under the pressure of huge transformation due to the recurrence of COVID-19, economic structure, energy system, industrial structure, etc., Huida Ceramics took the initiative, actively explored, and achieved impressive results. 2022 is the 40th anniversary of the founding of Huida and the 20th anniversary of the founding of Huida Ceramics. It is the first year of Huida's new ten-year development strategic plan.
Yin Kang, CEO of Huida
Yin Kang, CEO of Huida, delivered a wonderful speech for this summit. He said: "In the 40 years since Huida was founded, it has achieved domestic comprehensive strength, leading product quality, and leading brand power. It has unique advantages in the field of full decoration, especially prefabricated decoration, and has laid a solid foundation for Huida's goal of 10 billion. In the next ten years, Huida must pay attention to technological innovation, grasp the development trend of digital technology, and promote low-carbon development goals, so as to truly enable the company to achieve sustainable and quality-based growth." He pointed out that in 2022, Huida Ceramics should focus on "stability. "Striving for progress, high-quality development" as the development strategy, giving full play to the advantages of its own factories, focusing on the manufacturing of mid-to-high-end ceramic tiles, rock slabs, and thin plate products; increasing investment in the promotion of the ceramic tile sector, synchronizing with the group, and implementing diversification , youthful and precise communication strategy; integrate the resources of the three major sectors of bathroom, ceramic tiles, and housing to open up the links between different categories of engineering projects, so that bathroom, ceramic tiles, and housing can work together to better promote engineering and projects Landed.
Yang Chun, Director and Vice President of Huida
Yang Chun, Vice President of Huida Board of Directors, delivered an important speech at the meeting. Mr. Yang expressed his affirmation of the ceramic tile division's work in performance, products, channels, promotion and other aspects in the past year. At the same time, it also provided assistance to Huida Ceramics Marketing Grouprequirements for team and brand development.
Mr. Yang pointed out: The marketing team of the ceramic tile division must firmly grasp the foundation, stay focused, determine the direction, be down-to-earth, lay a solid foundation, refine the marketing system, product system, and service system, and grasp market demand to make effective market actions; With the help of the company's platform, we develop products based on market and consumer demand, starting from retail and engineering channels to improve brand benefits; in terms of marketing innovation, we establish new marketing methods such as experiential marketing, digital marketing, and fan marketing for Huida Ceramics' young consumers. , conforming to the trends and trends of new consumption.
Yan Shijie, general manager of Huida Ceramics Division
Yan Shijie, general manager of Huida Ceramics Division, made Huida Ceramics’ annual strategic plan for 2022. Mr. Yan summarized and analyzed the current business situation in 2021 in simple and easy-to-understand terms, and made a strategic plan for brand management in 2022. He pointed out that in the new journey: we must pay close attention to products, establish the Huida Ceramic Product Research Institute, and develop products with high appearance and high cost performance; establish an investment promotion department, and cooperate with third-party companies to pay close attention to investment promotion, so that the investment promotion work can be carried out year-round. Hugh; set up a dedicated assembly department to collaborate with dealers and develop through multiple channels; strengthen product promotion and content shaping, promote supply chain upgrades, plan high-quality development, and move towards higher goals.
Cao Pugen, general manager of marketing of Huida Tile Division
Cao Pugen, general manager of marketing of Huida Ceramics Division, made a marketing plan for Huida Ceramics in 2022. He focused on proposing plans and actions for brand performance growth. In 2022, action plans such as the creation of popular IP products, the creation of TOP20 stores, the creation of G10 dealers, the creation of a standard profit system, and year-round business education will be launched to collaborate with dealers to achieve high-quality development of the brand.
In order to further empower Huida’s ceramic tile marketing team, create a systematic and professional marketing logic and empower dealers to build a new profit system. At the meeting, Huida Tile and Gaobao Consulting signed an annual strategic cooperation. Cao Pugen, general manager of marketing of Huida Ceramics Division, and Luo Bo, partner of Gaobiao Marketing Consulting, signed the contract on behalf of both parties respectively.
Left: Cao Pugen, general manager of marketing of Huida Tile Division
Right: Luo Bo, partner of Gaobiao Marketing Consulting
At the same time, Zhao Xuesong, director of Huida Tile Product Research Institute, Xin Qin, executive deputy general manager of Guangxi New Goldsheng Thin Building Materials Co., Ltd.Huida Residential Key Account Manager Dong Shuangchao, Gaobiao Marketing Consulting Partner Luo Bo, Foshan Chudian Information Technology Co., Ltd. CEO Liang Zhongyao, and Huida Ceramics Marketing Director Zhang Gengzeng respectively discussed product development trends, BOBO thin plate recommendations, Huida Residential Keynote speeches were given on industrial product sharing, high-standard consulting 2022 service planning, store-assisted smart stores, and integrated channel promotion.
Zhao Xuesong, Director of Huida Tile Products Research Institute
Xin Qin, executive deputy general manager of Guangxi Xingaosheng Thin Building Materials Co., Ltd.
Huida Residential Key Account Manager Dong Shuangchao
Luo Bo, partner of high-standard marketing consulting
Liang Zhongyao, CEO of Foshan Chudian Information Technology Co., Ltd.
Zhang Gengzeng, Director of Marketing Department of Huida Ceramics
Chen Meng, regional director of Huida Ceramics, presided over the subscription session of the 2022 Huida Ceramics Dealer Summit. The subscription meeting was extremely hot, and dealers’ enthusiasm for subscriptions remained high. The Huida family supported the development of the brand with practical actions and successfully opened Huida Tile has a good start in 2022.
Chen Meng, regional director of Huida Ceramics
Witness the power of role models and help brands develop with high quality. In 2021, Huida Tile's achievements are inseparable from the efforts and hard work of dealers across the country. At the awards dinner, the company also awarded outstanding dealers.
On the occasion of the 40th anniversary of Huida and the 20th anniversary of Huida Ceramics, Huida Ceramics people are full of confidence and ready to move towards higher goals. They will use better products, more precise marketing, and better products. services, join hands with dealers, move towards high-quality development with practical actions, and write a new journey...
